Posts by Eric Brinkman

Create A Concept That Appeals To The Entire Buyers Pyramid And Gets Them Interested Enough To Want to “Learn More”:  (Example: Tony Robbins: Click Here to see the 6 human needs.) “People will move faster to get out of pain vs gain a benefit”   2.  Gather Market Data      

Intro: Where does this concept come from? Chet Holmes authored a book called The Ultimate Sales Machine. This presents some core principal of how a cor story can help you appeal to a much larger audience. Most businesses advertise in a very simplistic way. Here is my product, here are the beneifits and fetures of it.…